Historia
La Masrojana was founded in 1977 as a family project. The brand was created in 1985 and began selling its products in stores in Tarragona. Production was mechanized in 1992, and glass packaging began. In 1996, they began producing olive pastes, and in 2002, the brand image was unified. In 2010, they acquired new facilities and moved all operations there in 2014. In 2017, they revamped their corporate image and opened a store to bring their products closer to consumers. In recent years, the company has focused on internationalization, with a presence in more than 10 countries.
Tipo de productos
The company offers regional olives (Arbequina, Negra de Aragón, Partidas, Manzanilla, Gazpacha, Gordal Picante), olive pastes and pâtés, extra virgin olive oils (including flavored varieties such as lemon, orange, rosemary, garlic, hot pepper, and basil), and a certified organic line. They also sell gourmet products, wines, vermouths, nuts, and honey. Highlights include Arbequina olives, flavored oils, and olive pâtés.
Misión
To produce and market local olives, carefully following traditional production processes. Their vision is to offer a quality product that respects the producer and adds value to the territory of origin.